At the HAVAL Global 5-million-sales Grand Ceremony and Global Strategic Conference on January 13, 2019, HAVAL upgraded its brand positioning from “SUV leader” to “global SUV leader born in China”, and the HAVAL 521 Globalization Strategy was officially released, that is, to realize the annual sales of 2 million units within 5 years and become the global No.1 professional SUV brand.
Jack Wey, Chairman of GWM, proposed the initiative to establish a global alliance of Chinese auto enterprises on behalf of HAVAL. HAVAL is willing to share innovative global technologies with excellent self-owned brands, carry out in-depth cooperation in all fields such as new energy, intelligent drive, and intelligent network, achieve co-creation, sharing, and win-win of the whole value chain, and promote the globalization of Chinese automobile so that China could transform from a major auto importing country to a major auto exporting country.
Global Production Layout
In China, HAVAL has built 8 manufacturing bases in Baoding, Xushui, Tianjin, Yongchuan in Chongqing, Zhangjiagang in Jiangsu, Rizhao in Shandong, Pinghu in Zhejiang, and Taizhou in Jiangsu. In overseas markets, HAVAL owns KD factories in Ecuador, Malaysia, Tunisia and Bulgaria, and Russia Tula HAVAL factory which has been put into production in 2019.